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SMSRay

Pricing

Simple plans. Priced in rupees.

Pick a monthly plan, send OTP and transactional SMS across every major mobile network, and top up at your plan's rate if you need more. Delivery reports, webhooks and analytics are included.

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Plans

Choose your monthly plan

Starter and Business include OTP and transactional SMS. Promotional SMS is available on Enterprise.

Starter

For apps that need login codes and everyday alerts working this week.

NPR 3,000 / month

4,500 SMS per month · ≈ NPR 0.67 per SMS

  • 4,500 SMS every month
  • OTP and transactional SMS
  • Top up any time at NPR 0.67 per SMS
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Most popular

Business

For steady daily traffic: orders, receipts, reminders and sign-ins, at the lowest published rate.

NPR 5,000 / month

10,000 SMS per month · NPR 0.50 per SMS

  • 10,000 SMS every month
  • OTP and transactional SMS
  • Top up any time at NPR 0.50 per SMS
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Enterprise

For banks, wallets, institutions and high-volume senders who need more than a standard plan.

Contact us

Custom volume with volume pricing

  • Custom monthly volume and volume pricing
  • Promotional SMS with approved templates
  • Custom sender name, where available
  • Dedicated support
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Included in every plan

  • REST API
  • Web dashboard
  • Delivery reports and webhooks
  • OTP send and verify API
  • Analytics

Monthly periods

Unused SMS expire at the end of each monthly period. Your allowance starts fresh at the beginning of each period.

Top-ups

Need more? Top up at your plan's rate (Starter NPR 0.67 and Business NPR 0.50 per SMS). Top-ups are added to the current month and expire with it.

Plan finder

How many SMS do I need?

Count every part: a long or Nepali message can use 2 or 3 SMS. Not sure? The SMS calculator works it out from your text.

50010,0001,00,000+

We recommend

Starter

4,500 SMS a month covers you.

Starter

Best fit

NPR 3,000 / month

  • Plan (4,500 SMS)NPR 3,000
  • Top-up 0 × NPR 0.67NPR 0
  • Effective per SMSNPR 0.75

500 SMS unused (they expire monthly)

Business

NPR 5,000 / month

  • Plan (10,000 SMS)NPR 5,000
  • Top-up 0 × NPR 0.50NPR 0
  • Effective per SMSNPR 1.25

6,000 SMS unused (they expire monthly)

  • Top-ups are charged at your plan's rate and expire with the month.
  • Starter and Business cover OTP and transactional SMS. Promotional SMS is on Enterprise.
  • Above 50,000 SMS a month, ask us about Enterprise volume pricing.

What counts as one SMS

160 English or 70 Nepali characters

1 SMS = up to 160 English (GSM-7) characters, or up to 70 characters in Nepali/Unicode. Longer messages use more SMS: 153 or 67 characters per part.

GSM-7

160 / 153

English letters, digits and common symbols

Fits in one segment
160chars
Each part when longer
153chars

A 200-character English message

“Your order #1042 has shipped…”

= 2 segments (153 + 47 characters)

Unicode (UCS-2)

70 / 67

Nepali, emoji and any character outside GSM-7

Fits in one segment
70chars
Each part when longer
67chars

A 100-character Nepali message

“तपाईंको अर्डर पठाइएको छ…”

= 2 segments (67 + 33 characters)

Try your own message

Type or paste a message to see how many SMS it uses and what it costs at each plan's rate.

Try
Encoding
GSM-7
Segments
1 / 6
Length
79 septets
Left
81 of 160
Uses 1 SMSStarter: NPR 0.67Business: NPR 0.50

Extension characters such as { } [ ] ~ ^ | \ € count as 2 septets each.

One emoji or one Nepali letter switches the whole message to Unicode. Characters such as { } [ ] ~ \ | ^ € count as two in GSM-7. We never split a character across parts.

Template approval

Approved templates, better delivery

Every custom message uses a template approved by SMSRay before it can be sent. Codes sent through our OTP API use our built-in template, so OTP works on day one.

  • OTP on day one

    Our built-in OTP template is already approved. Call the OTP API and your codes go out straight away.

  • Your own templates

    Send us the wording of your alerts and receipts, with placeholders for the details that change. We aim to review them within one business day.

  • Why we review

    Review stops spam and phishing before it is sent, which keeps delivery healthy for every sender on SMSRay.

Never counted

  • One-time codes that sign you in to the dashboard
  • Messages that fail after every automatic retry, credited back in full
  • Replays of a request with the same Idempotency-Key (kept 24 h)
  • Requests rejected before sending, such as a number in a country we don't deliver to yet

Counted

  • Undelivered messages: they were sent, but the recipient's phone never confirmed
  • Messages you send from the dashboard, including tests to your own number
  • Extra SMS from a long message or Unicode text: check segments in each response

Coverage

Where we deliver

Live today in Nepal, over every major mobile network there. We open a country only when delivery there meets our bar.

More countries on the way.

Talk to sales

Live

  • NepalLive

Coming soon

  • BangladeshComing soon
  • IndiaComing soon

Developers: ask the API with GET /sms/coverage.

Getting started

From hello to first send

  1. 1

    Talk to sales

    Tell us your use case and expected volume. We'll recommend a plan.

  2. 2

    We set you up

    We create your workspace and plan. Send us your templates for review.

  3. 3

    Send

    Sign in, create an API key and send your first OTP with our built-in template.

Prefer email? Write to sales@lacspace.com with your expected monthly volume and message types.

Pricing FAQ

Questions about plans

How much does SMSRay cost?
Starter is NPR 3,000 per month for 4,500 SMS (about NPR 0.67 per SMS). Business is NPR 5,000 per month for 10,000 SMS (NPR 0.50 per SMS). Enterprise is priced for your volume: contact us.
What counts as one SMS?
One SMS is up to 160 English (GSM-7) characters, or up to 70 characters in Nepali or other Unicode text. Longer messages are split into parts of 153 or 67 characters, and each part uses one SMS. One emoji or Nepali letter makes the whole message Unicode. A message can be at most 6 parts, and every API response tells you the segments it used.
What happens to SMS I don't use?
Unused SMS expire at the end of each monthly period. Your plan's allowance starts fresh at the beginning of the next period.
What if I need more SMS in a month?
Top up at your plan's rate: NPR 0.67 per SMS on Starter and NPR 0.50 per SMS on Business. Top-ups are added to the current month and expire with it. If you regularly need more, Business or Enterprise will usually work out cheaper.
Why do messages need an approved template?
Every custom message uses a template approved by SMSRay before it can be sent. Review blocks spam and phishing before it reaches anyone, which protects deliverability for every sender, including you. We aim to review templates within one business day. Codes sent through our OTP API use our built-in template, so OTP works on day one.
Which message types are included?
Starter and Business include OTP and transactional SMS. Promotional SMS, with approved templates, is available on Enterprise.
Is a failed message counted?
No. If a message cannot be sent after our automatic retries, it ends as failed and its cost goes back to your balance. An undelivered message, one that was sent but never confirmed because the recipient's phone stayed off or the number is inactive, is counted because it was sent.
How do I sign up?
Accounts are created by the SMSRay team. Talk to sales, tell us about your use case and expected volume, and we'll set up your workspace and plan. You then sign in at app.smsray.com with a one-time code to your phone or email.
What happens when I run out?
New sends are rejected with 402 insufficient_balance until you top up or your next monthly period starts. Messages already accepted keep going. Check what's left any time in the dashboard or with GET /sms/balance.

More questions? See the full FAQ or the balance API.

Start on Business for NPR 5,000 a month

10,000 SMS, OTP on day one, delivery reports, webhooks and analytics. Talk to sales and we'll set up your account.

Talk to sales See pricing

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